DAL Motorsports, LLC was established in 2002 by a team of experienced businessmen who share alove of motorsports, endurance sports car racing in particular. They developed a business plan to be a premier team operating Honda's premier sports car, the (Acura) NSX, while providing measurable value to sponsors through a unique and exciting advertising medium: professional auto racing. A budget was set and a timeline established. In early 2003, construction began on the team's first vehicle. A single goal was set: to complete a partial season in 2003 in preparation for a full 2004 points race. The team did just that, with the added pleasure of a top-ten finish in their first race. Following the Daytona Finale in late 2003, the team announced an expansion: a second car, an additional team driver, and several advances in custom parts engineering.